Food Friday: I and Love and You Simply Sea Recipe

I and Love and You is a really weird name for a dog food. There, I said it. That's probably what the company wants me to think though, being weird is a great way to stick in people's minds. I found this at my local Ralph's grocery store, which was also really weird. I tend to refer to low-quality dog foods like Beneful as "grocery store dog food", though I know some dog nerds who feed their dogs Purina Pro Plan or Purina One. Even relatively high-quality grocery store foods aren't normally usually safe for Brisbane's egg and poultry allergies, if they're not made out of eggs and chicken meal, they're filled with "meat and bone meal" that could contain anything.

The Hype
I and Love and You makes the usual claims about all-natural everything. It also calls itself "nude food", which is cute. This brand prominently sates that it contains no artificial colors, flavors, or preservatives, which feels like it goes without saying for most high-end foods. The bag and the website state that Simply Sea is made out of cod, but it's primary protein source is actually fish meal.

Following the Trail
As far as I can tell, I and Love and You makes their own food in their own facility. I can't find any mention of a co-packer, and the bag says "Distributed by NatPets", which owns the brand.

The Good Stuff
This is a Dog Food Advisor five star kibble. That I bought at the grocery store. Crazy.

Simply Sea is a grain-free, poultry-free, gg-free kibble that Brisbane can eat with his chicken/duck/turkey/egg allergies. It would be a good choice if I had to pick a single food for my dogs, and an amazing choice if I didn't have access to all the amazing pet stores around here and was stuck buying my dog food at the grocery store.

Also the kibbles are each shaped like hearts. How cute is that?